design & development
( LON / SYD )
STUDIOS
design & development ( LON / SYD )
Sable Haus Studios is an independent design and development studio for e-commerce brands.

I design and build Shopify and Webflow sites, app interfaces, email programmes and social content, and I work directly with founders and in-house teams from the first wireframe through to launch and beyond.

Clients include WWE, Katharine Hamnett and Onyx Motorcycles. Most projects start with a short conversation about what your site needs to do better.

Work

Boombrush

Grazia

Onyx Motorcycles

Chrome Temple Motors

Katharine Hamnett

WWE

BFD

DONNA IDA

Daisy Street

Plein Publique

Design
& UX

Design that looks like your brand and works like a shop. Every page is planned on a phone first, because that's where most e-commerce traffic arrives.

Brand-led interface design

Your site should look like your brand, not a theme with your logo dropped in. I build layout, type, colour and motion from your existing identity. At the end you get a working Figma design system, with components, states and tokens, so your team can keep designing without starting from scratch.

E-commerce UX

If people add to cart and don't check out, there's a reason, and it can usually be found. I go through your analytics and session recordings to find where shoppers drop off. Then I redesign the route from ad click to order confirmation, covering filtering, product pages, cart and checkout.

App and product design

Onboarding, dashboards, account areas and settings for web and mobile apps. You get clickable prototypes to test and sign off before development starts, which costs far less than fixing problems after launch.

Social and campaign creative

Launch assets, social posts, stories and ad creative built from the same design system as your site. Someone who taps through from Instagram lands somewhere that already feels familiar.

Build
& growth

Shopify, Webflow and app front-ends your team can run with, plus email that brings customers back.

Shopify

Custom themes and Liquid development on Shopify and Shopify Plus. I build flexible sections your merchandisers can rearrange themselves, connect the apps you rely on, and set up subscriptions. I only recommend going headless when there's a real case for it.

Webflow

Marketing sites, campaign pages and editorial content in Webflow. I set up the CMS around how your team works, so publishing a story or launching a campaign page doesn't need a developer.

App development

Front-end development for web and mobile apps. I turn the designs into a working interface: screens, navigation, forms and the small interactions that make an app feel finished. I then connect it to your back end or APIs. Because I've usually designed the product too, what gets built matches what was signed off.

Email marketing

Klaviyo flows and campaigns designed to match the site rather than fight it. Welcome, abandoned cart, browse abandonment and post-purchase, plus reusable templates and segments worth sending to.

About

One person, from first sketch to launch day.
I was Head of Creative at a London e-commerce agency before going independent in 2013. Since then I've designed and built for fashion, jewellery and motoring brands including Katharine Hamnett, Donna Ida, Auree Jewellery and Onyx Motorcycles.

You deal with me the whole way through. The person who designs your site also builds it, so nothing gets lost in a handover and you aren't paying for agency overheads. I'll also help you understand what your budget actually needs.

Let's talk

Got a project in mind, or a site that isn't pulling its weight?
Tell me a bit about it. A rough idea is fine, and you don't need a formal brief.
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©sablehausstudios2026